Privacy Policy

1. Who We Are

FixaTrader Ltd operates an online platform connecting customers with verified tradespeople in the UK.

Data Controller: FixaTrader Ltd acts as the Data Controller for personal data processed through this Platform. This means we determine how and why your personal data is processed.

Contact: You can contact us at [email protected].

2. Information We Collect

We collect various types of information to provide and improve our services:

Information You Provide:

• Account details – Name, email address, phone number, and password when you register or submit a business claim.
• Business information – Company name, address, registration number, services offered, and other details you provide or that are publicly available (e.g., from Companies House).
• Communications – Messages, reviews, ratings, photos, or other content you submit through the Platform.
• Payment information – Securely processed by Stripe; we do not store full card details.

Information We Collect Automatically:

• Device information – IP address, browser type, operating system, device identifiers, and mobile network information.
• Usage data – Pages viewed, links clicked, search queries, time spent on pages, referring URLs, and other interaction data.
• Location data – Approximate location based on IP address (we do not collect precise GPS location unless you provide it).
• Cookies and tracking technologies – Data collected through cookies, web beacons, and similar technologies (see Section 8 for details).

Information from Third Parties:

• Public records – Business information from Companies House, trade directories, and official registers.
• Analytics providers – Aggregated usage data from Google Analytics and Microsoft Clarity.

3. How We Use Your Information

We use your data for the following purposes:

• To operate and improve the Platform – Providing core functionality, fixing bugs, and enhancing user experience.
• To verify and manage business profiles – Processing claims, verifying business ownership, and updating listings.
• To facilitate communication and payments – Enabling secure messaging between customers and tradespeople, and processing payments through Stripe.
• To personalize your experience – Tailoring search results, recommendations, and content based on your preferences and activity.
• To protect users and prevent fraud – Detecting and preventing fraudulent activity, spam, security breaches, and violations of our Terms.
• To improve platform security and performance – Monitoring system health, analyzing usage patterns, and optimizing infrastructure.
• To communicate with you – Sending account notifications, service updates, marketing communications (with your consent), and responding to inquiries.
• To comply with legal obligations – Responding to lawful requests from authorities, enforcing our Terms, and protecting our legal rights.

4. Publicly Sourced Information

Some business profiles on FixaTrader may be created using information available from public sources such as Companies House, trade directories, or official registers. These profiles help ensure completeness and accuracy of listings within the platform.

If you believe a profile contains inaccurate information or wish for it to be removed or updated, please contact us at [email protected].

5. Data Sharing & Security

We only share personal data when necessary and with appropriate safeguards in place. We do not sell your personal information.

We may share data with:

• Payment processors – Stripe handles all payment transactions. Payments are processed securely through Stripe, and we do not charge any fees beyond Stripe's standard payment or processing fees.
• Analytics providers – Google Analytics and Microsoft Clarity help us understand how users interact with the Platform to improve performance and user experience.
• Hosting and infrastructure providers – Cloud service providers that host our Platform and store data securely.
• Customer support tools – Services that help us respond to user inquiries and resolve issues.
• Legal and regulatory authorities – When required by law, court order, or to protect our rights and safety.

International Transfers: Some of our service providers (including Stripe, Google, and Microsoft) may process data outside the UK. When data is transferred internationally, we ensure adequate safeguards are in place, including UK GDPR-compliant Standard Contractual Clauses (SCCs) and adequacy decisions recognized by UK authorities.

Security Measures: We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These include encryption, access controls, regular security assessments, and staff training. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

All third-party service providers are bound by strict data protection obligations and may only process your data according to our instructions and applicable data protection laws.

6. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right to Access – Request a copy of the personal data we hold about you.
• Right to Rectification – Request correction of inaccurate or incomplete data.
• Right to Erasure – Request deletion of your personal data (subject to legal obligations).
• Right to Restriction of Processing – Request that we limit how we use your data in certain circumstances.
• Right to Data Portability – Receive your data in a structured, commonly used format and transfer it to another service.
• Right to Object – Object to processing of your data for direct marketing or other purposes based on legitimate interests.
• Right to Withdraw Consent – Withdraw consent for optional communications or processing at any time.
• Right to Lodge a Complaint – If you believe we have not handled your data properly, you can lodge a complaint with the UK's Information Commissioner's Office (ICO) at ico.org.uk or call 0303 123 1113.

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements.

Retention periods vary by data type:

• Account data – Retained while your account is active and for up to 2 years after closure (unless you request deletion).
• Payment records – Retained for 7 years to comply with UK tax and accounting regulations.
• Reviews and User Content – May be retained indefinitely unless you request removal or they violate our Terms.
• Analytics data – Aggregated and anonymized data may be retained indefinitely for reporting and analysis.

After retention periods expire, we securely delete or anonymize your data so it can no longer identify you.

8. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and improve the Platform.

What are cookies? Cookies are small text files placed on your device that help us recognize you, remember your preferences, and understand how you use the Platform.

Types of cookies we use:

• Essential cookies – Required for the Platform to function properly (e.g., security, authentication).
• Analytics cookies – Help us understand usage patterns through Google Analytics and Microsoft Clarity.
• Functional cookies – Remember your preferences and settings.
• Performance cookies – Monitor Platform performance and identify issues.

Third-party services: We use Google Analytics to analyze traffic and Microsoft Clarity to understand user behavior through session recordings and heatmaps. These services may place their own cookies and are subject to their respective privacy policies.

Managing cookies: You can control or delete cookies through your browser settings. Note that disabling certain cookies may affect Platform functionality. Most browsers allow you to:

• View what cookies are stored and delete them individually or all at once;
• Block third-party cookies;
• Block all cookies from specific websites;
• Block all cookies entirely;
• Delete all cookies when you close your browser.

Cookie Banner: We have implemented a comprehensive cookie consent banner on our site. You can now give or withdraw consent and manage your cookie preferences directly through the banner at any time. You can also adjust your cookie settings through your browser if you prefer.

9. Children's Privacy

Our services are not intended for individuals under the age of 16, and we do not knowingly collect personal data from children. If we become aware that we have collected personal data from a child under 16 without parental consent, we will take steps to delete that information as quickly as possible. If you believe we have collected data from a child, please contact us immediately at [email protected].

10. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Platform features. The latest version will always be available on our website with the "Last updated" date clearly displayed. We encourage you to review this policy periodically. For significant changes, we may notify you via email or through a prominent notice on the Platform.

11. Contact Us

For questions about this Privacy Policy, to exercise your data rights, or to make a data request, please contact us:

Email: [email protected]
Company: FixaTrader Ltd